Case Study - Central Washington Oral and Facial Surgery Center

How PayLo Pro Helped CWOF Save Thousands on Processing Fees

Overview

Central Washington Oral and Facial Surgery (CWOFS) performs the full scope of oral and maxillofacial surgery with the highest quality of care. Their practice is based in Washington, with a total of five locations: two in Wenatchee, two in Moses Lake, and one in Ellensburg. CWOFS is the only dental provider performing oral surgery in the surrounding north-central Washington areas, and they are dedicated to providing top results and uncompromising care in a timely manner.

The Challenge: Overcoming High Fees and Cumbersome Payments Software

Despite their widespread presence and commitment to quality, CWOFS faced a significant operational challenge. The high-traffic practice was paying thousands of dollars in fees monthly. Additionally, providing top-notch service to dental patients includes ensuring their payments can be easily made and billing is clear. CWOFS was using a payments processor that was difficult for staff to use and frustrating for patients as well. Accessing transactions was complicated, and patients were sometimes double charged.

The Solution: Dual Pricing to Offset Costs

PayLo Pro made the choice to switch payment processors simple, and the transition was quick and painless. PayLo Pro’s system seamlessly integrated with CWOFS’s existing practice management software, Open Dental and DSN, and installation was just a phone call away. Once PayLo Pro’s equipment was installed, the savings were immediately realized. The Dual Pricing pay structure through PayLo Pro allowed CWOFS to offer separate prices for card and cash payments. As a result, CWOFS was able to recover thousands of dollars monthly in fees, freeing up money to buy new computers for the offices.

Flexible, Streamlined Payment Processing

The staff at CWOFS loved the new flexibility and streamlined processes offered by PayLo Pro’s platform. Transactions are straightforward, the web-based payments portal offers a convenient option for the practice’s remote workers to process payments without a physical terminal, and processing fees can be switched on and off to waive fees for patients with special circumstances.

Responsive, Support, Personalized Service

PayLo Pro was available to help every step of the way. From setup to technical support, CWOFS has appreciated the ability to get personalized assistance any time, day or night, when a problem arises. After the switch to PayLo Pro, feedback from patients highlighted a smoother, more transparent payment experience, reinforcing CWOFS’s commitment to top-tier service beyond just medical care.

The Results:

CWOFS is a busy practice providing top-quality care to patients from all over the region it serves. Between five locations, it averages more than 350 credit card transactions a month. In the first six months after implementation, PayLo Pro’s services saved CWOFS around $46,000. With the savings, the practice was able to purchase new computers and reinvest funds back into its staff, supporting continued excellence in care.